Qiushuo Li-Better-Ray Battery Packaging

At Design Interviews

Interview with Qiushuo Li : Frank Scott: What is the main principle, idea and inspiration behind your design?. Qiushuo Li : A package that can be easily used by children, elders, or blinds people. The users can get what they want without thinking. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Qiushuo Li : The structure is the key to achieve the function, that make sure users only get new batteries out. .Frank Scott: What are your future plans for this award winning design?. Qiushuo Li : I would like to applying for a patten and drive the awareness of the sustainable design. .Frank Scott: How long did it take you to design this particular concept?. Qiushuo Li : It takes me about two weeks. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Qiushuo Li : The trigger is my bad experience with the battery packaging in the market. The dull design and poor function drove me to redesign it. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Qiushuo Li : It is not being produced or used by any companies, but I would like to sell the patent. .Frank Scott: What made you design this particular type of work?. Qiushuo Li : I always challenge myself in different categories of design. However, I believe even if the form varied, the soul of design doesn't change, which is how we love and care about the world. The metrology of solving problems can be applied to any platform, too. The style and form of this case is basing on the innovation of better user experience. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Qiushuo Li : I figured out the design all by myself. However, technically speaking, there's hardly any designer in the world that can create great design without seeing any visual productions. I view some certain website everyday and collect the great one for inspiring. I am influenced by other designs of course, but in this case, not a particular one. .Frank Scott: Who is the target customer for his design?. Qiushuo Li : The battery users. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Qiushuo Li : As I believe, the structure is unique because it rules the moving direction of the batteries inside. And there is only one way to get the batteries in and out. I haven's seen any design with the same function. .Frank Scott: How did you come up with the name for this design? What does it mean?. Qiushuo Li : Better-ray sounds like battery, which means the product can provide a better service. .Frank Scott: Which design tools did you use when you were working on this project?. Qiushuo Li : I used Adobe softwares to design; hard boards to build the prototype; Nikon camera to shoot the video. .Frank Scott: What is the most unique aspect of your design?. Qiushuo Li : As I see it, the structure of the box is innovative. It can contain both new and used batteries and can remind the user when all the new batteries are taken away. The piece of hard board inside prevent any used batteries coming out, ensures no single used batteries come to polluting the earth. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Qiushuo Li : I did everything all by myself, and got some advices from two instructors, who are Wen Che and Kevin Brainard. .Frank Scott: What is the role of technology in this particular design?. Qiushuo Li : It makes the structure working. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Qiushuo Li : No, it was driven from personal experience. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Qiushuo Li : Finding a appropriate design style for the graphic on the package. .Frank Scott: How did you decide to submit your design to an international design competition?. Qiushuo Li : To get exposure. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Qiushuo Li : I learned that there is a reason behind every factor in design. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Qiushuo Li : No, thank you. .

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VIA: http://www.design-interviews.com/design.php?ID=42263

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