Marcelo Lopes-Agraz Restaurant Invitation

At Design Interviews

Interview with MARCELO LOPES : Frank Scott: What is the main principle, idea and inspiration behind your design?. MARCELO LOPES : To create an invitation in line with the concept of “taste meets the spice of imagination”. Playful, interactive and sensorial design. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. MARCELO LOPES : Invitations were designed in order to entice senses and awaken feelings and emotions – touch, smell and sight alike. .Frank Scott: What are your future plans for this award winning design?. MARCELO LOPES : I don’t have future plans for this project because the main focus was to developed the invitation for the launch of Agraz restaurant. It worked well and I’m satisfied. The future plans are only to include in my portfolio as one more award project and maybe to get new clients. (smiles). .Frank Scott: How long did it take you to design this particular concept?. MARCELO LOPES : This project took 15 days to design. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. MARCELO LOPES : This project was a commissioned design. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. MARCELO LOPES : This project has been used by the client – Agraz Restaurant – restaurant of Caesar Park Hotels & Resorts. .Frank Scott: What made you design this particular type of work?. MARCELO LOPES : The desire to elaborate pieces that touch the emotion and have a positive effect in people’s everyday life has always been the essence of my work. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. MARCELO LOPES : No, I didn’t have any influence from other designs. I just created based in the briefing of the client. .Frank Scott: Who is the target customer for his design?. MARCELO LOPES : The targets of this project was the Brazilian PR. .Frank Scott: What sets this design apart from other similar or resembling concepts?. MARCELO LOPES : The fusion of playful with the all concept of the creation of the new brand that we created for Agraz Restaurant. .Frank Scott: Which design tools did you use when you were working on this project?. MARCELO LOPES : My work is based on playful, sensorial and interactive concept and in this special project it was possible to include this concept. .Frank Scott: What is the most unique aspect of your design?. MARCELO LOPES : The sensorial and playful design. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. MARCELO LOPES : No, we made this project respecting the briefing of the client. For us, for this project it was enough. .Frank Scott: How did you decide to submit your design to an international design competition?. MARCELO LOPES : I decided to submit to A´Design awards because I very much liked the proposal of this international design competition and I believe in my creations, with this kind of competition, will be well promoted .

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