Sebastián Burga-Minimals Toys

At Design Interviews

Interview with Sebastián Burga : Frank Scott: What is the main principle, idea and inspiration behind your design?. Sebastián Burga : At one point throughout the evolution of Minimals, I realized that, besides the ironic interpretation of traditional toy industry, the main principle was the concept of "collecting". .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Sebastián Burga : The creative challenge was to make one unique modular code that would be recognizable in every character, even when each has different characteristics depending on the animal they represented. .Frank Scott: What are your future plans for this award winning design?. Sebastián Burga : I want to reach the point of producing Minimals industrially in 2 formats: small collectible toys to have in your desk and big decorative pieces to have in your living room. .Frank Scott: How long did it take you to design this particular concept?. Sebastián Burga : From the first drawing of Minimals in the Mauerpark (Berlín) to their first exhibition in La Despensa (Lima), around 3 years. ( first version ) .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Sebastián Burga : It was commissioned by myself I guess. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Sebastián Burga : I would accept to sell the production rights as far as I can manage all the artistic direction as the top designer. .Frank Scott: What made you design this particular type of work?. Sebastián Burga : When I arrived in Lima with this proposal, I realized that it was the perfect artistic scene to do business with them since there is a good market for childlike art and public that uses art as a vehicle to pullout their inner child. So I decided to go on designing Minimals as my first comercial inversion. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Sebastián Burga : My partner Claudia Hermosilla (aka Mona Herbe) & I gave shape to the Minimals bipersonal exhibition in La Despensa on December, 2011 ( ). Since then, she has been my main consultant for any decision related to them. .Frank Scott: Who is the target customer for his design?. Sebastián Burga : Any kind of collectors. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Sebastián Burga : Maybe there're no difference except from the fact that Minimals synthesize better all the classic formulas of the toy industry. It's like using german rationalism in order to reach childish empiricism. .Frank Scott: How did you come up with the name for this design? What does it mean?. Sebastián Burga : The name "Minimals" derives, at a time, from the word "Minimalism" and the contraction of "Mini-Animals". Certainly, they're set out to expose the essence of toys through eliminating all non-essential forms, features and concepts. .Frank Scott: Which design tools did you use when you were working on this project?. Sebastián Burga : Programs like Blender, Adobe Photoshop & Adobe Illustrator. .Frank Scott: What is the most unique aspect of your design?. Sebastián Burga : “I don’t know, I just want to have them all!” says my inner child. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Sebastián Burga : As I said, there was active collaboration between my partner Claudia Hermosilla and I and it is important to recognize all her contributions as an experienced designer. .Frank Scott: What is the role of technology in this particular design?. Sebastián Burga : Technology allowed me to design all the Minimals in a 3d program called Blender. It allowed me to make about one thousand changes in their particular designs before I build them. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Sebastián Burga : I started by searching anything related to toy collections, giving special attention to all the classic & repetitive archetypes. In my facebook art page "The Chita's Clitoris" we have one album dedicated to them. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Sebastián Burga : The most difficult part was to find an effective, fast & cheap process to build these toys in wood with an industrial finishing in duco paint, in particular, since they were all handcrafted. .Frank Scott: How did you decide to submit your design to an international design competition?. Sebastián Burga : I had never heard about this competition. I hesitated a bit at first specially after seeing the nomination fees. However, I sold one "Herr Bytes" (the krokodil) so I guess they ended paying their own nomination. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Sebastián Burga : With the Minimals I learned more about design software and all the mechanics involved in serial production design. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Sebastián Burga : I remember very well how these characters came up as my only alternative to survive in Berlin. I was an artist who had no income or alternatives at that moment so I started selling silly drawings of animals in a local flea-market. Afterwards, I realized that Minimals were the one creation conceived out of necessity as well as my most promising project of design. So, how is that for a coincidence? .

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